Winners: Best Campaign at Social Media Awards

“We would like to thank all our haters for getting us here.” These should have been the opening remarks of my speech at the Social Media Awards on Friday 15th November, 2013, right?

I am only kidding! We all know who got us there and we shall thank him for all of our days 🙂

The two nominations 40-40 got for these awards were a pleasant surprise. Faith said we would get the accolades, doubt shouted ‘Never!’ We on the other hand, didn’t know what to expect.

The atmosphere that evening was bright and breezy. I am not sure if I should be confessing the bit below but here goes 😉 *Types with eyes closed*

The terrific organisers of the event had an invite for me, uhm, yes, just me. I could not imagine being at the Hub ‘on my own’ at the time we were announced winners, or mourning solo in the event that we lost. We had to devise semi crafty measures *No further details* to get a few more invites.

If I had my way, the room would have had about 20 members of the team(or more) in one LOUD corner but, we got a good number nonetheless 😉

image

When I got to the venue at 6.00pm, which was starting time according to the programme, there was some activity but at the back of my mind, I figured the event would start an hour or so later. That was the case. However, with the drinks and tasty little bites at the cocktail, I am certain very few people had a chance to look at the time..Perhaps after the treats were done 😉

Roy, the entertaining MC of the night eventually got the ball rolling, and Patricia Kahill, one of the judges later got onto the stage. At this point the short but eventful evening started to unfurl as we watched and listened expectantly.

The first award was for the best blogger category. Bernard aka Beewol, who is one of our teammates, was up against some credible writers like Ruth Aine. We had our moment of ‘loud silence’ as we held our breaths to hear who the winner was. Beewol scooped the award and in trademark 40-40 fashion, we ululated and probably got ‘those looks.’ Still…yaaayy 🙂

Girls who chill with  winners be like ^^

Girls who chill with winners be like ^^

After this, we knew that only two other categories were close to our hearts, the Social justice award and the Best campaign.

We followed the programme religiously, got mini-heart attacks, pre-labour pains, short breaths and other conditions that I am afraid to put in writing for fear of being blamed for exaggeration:p

Just when it was time for the ‘Best campaign Award,’ as we held our breaths, it was cleverly skipped, leaving us disturbed and possibly numb.

Entertainment went on and I forced myself to sing along to songs, laugh at jokes and make small talk, anything to forget the ‘trauma’ ahead.

Eventually we got to the ‘Social justice’ award. We had each secretly believed this was the one we had a possibility of bagging. If anything, it defined us and the competition did not seem that stiff compared to the other but ALAS!

“And the winner is…… Barefoot lawyers….” Everything after this was a blur.
Some people took to twitter to ‘rant’ others ‘researched and gave stats of the traffic on the winner’s twitter and facebook page to understand why they won. It was too much to take in. My friend Ritah simply walked out.

We did NOT look like this at that point

We did NOT look like this at that point

Through all this, I sent whatsapp messages to tell everyone I knew had voted that we had missed out on one but would have faith for the next. That kept me occupied for a bit, then reality crept back. “What if we walk out of here without an award? I thought.

We had recently incurred losses at our Charity Bazaar. How was I to explain to the team that we had failed yet again? I needed some air so I walked out as well.

When I got to the bathroom, I found a disappointed Ritah. She told me she would stay in there till the event ended. She could not take the pressure and wanted to weep in private. “It is not fair, we deserved that award,” she said. All I could tell her was we had one more to go. I gave her a big hug and hoped to God for a miracle.

I went back inside. I wondered why we had finished the complimentary m n’ m’s. The chocolate would have been a good distraction.

In time, Seanice Kacungira , CEO Blu Flamingo came on stage with Nancy, her sister and their entire team. She gave an emotional speech which left my friends and I going ‘awww.’ This did not stop me from noticing the last three awards of the night ‘chilling’ on the side. “Would one of them be ours?”

The torture was colossal but there was nothing left to do. Breathing into the little ‘SMA’ paper bag did not do much for me either. Judgement day had come later than expected but it was still coming.

Finally it was time to announce the winner of the Best Campaign. I have no idea who handed it over or what he does, to tell you the truth I was in a daze for a while.

Who were we up against? Coca cola, MTN, Airtel and Malaria free Uganda. That must have been the first time ever those names were used in the same sentence. It most certainly won’t be the last. :D. Did I mention we are going to stalk them for sponsorship? Well….uhm, you know 😉

I do remember the camera man focusing on the scan which later unleashed a long-ish name. Could that be ’40 days over 40 smiles?’ It could be…and it WAS!! We won!! How/ When/Who/Where Which? Uhm, who cares, we did! 🙂

The pressure my goodness! I saw everyone around me get up but I couldn’t feel my legs. I let out a loud scream. For a moment, the room was empty except for the 40-40 team.

The Lord never fails his own, never!!

We went to the front; I said a few words (yawn) Let us go back to the real matter. WE WON!! The MC remarked “Indeed there are over 40 smiles!” In that instant, it felt like each of us had 40 smiles independently.

No one had screamed that much for their award, or had a crazy team smiling ear to ear until we did but let’s face it, we are not like anyone 😉

sma box

We were too excited after the ceremony to network, even when we spoke to the MTN marketing manager, there were just smiles, the photo op with the judges, also a blur, Navio in our photograph asking to also do the 40-40 sign (woah!!!) all went by too quickly.

We walked out with our excitement and had a mini celebration. I doubt I shall forget this special night any time soon. The award was great but everything it represents is so much more amazing.

Perhaps, another blog post shall be written for that bit.

In the meantime, (Didn’t get to say this in the 20 word speech), we thank Blu Flamingo for the initiative, and all the sponsors that believed and came on board, the amazing people that nominated and/or voted for us-family members and ‘strangers’ alike, the awesome 40-40 team that works tirelessly like they are expecting a reward simply because it is the only way they know how…and God who has NEVER forgotten us, as we come close to our second birthday.

ASANTE!!

Blessings 🙂 🙂 Love…love…xx

Wululu!!

Wululu!!

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