Originally posted on 2, April
Sometime back, a company organised an event and fronted 4040 as the charity of choice, to benefit from the proceeds.
I had met the M.D, *Charles a few times before.
When he pitched the event to me, I wasn’t moved. Not because I felt like there was anything wrong with the concept but for the mere fact that I was tired of users and could not imagine another scenario in which I pick up the pieces. The charges were also high and I knew that it would be a hard sell even to people who would ordinarily want to support our different campaigns. I shared this concern and he assured me they had it under control.
He was persistent.
We had a back and forth, including meetings which involved other members of my team.
I told him my only condition was that they did the work without expecting the ‘beneficiaries’ to go all out on promoting the event. Since it was primarily a business venture, they would go on about their work and contact us when ready to make statement or contribution.
Our plate was full and we couldn’t be adding events we didn’t plan for to our calendar.
We set the plan in motion.
They got to work marketing the event and my team even pitched in once in a while.
A few weeks to the event, I tweeted about a friend’s perfomance, asking people to attend. One of Charles’ colleagues,Tracy sent me a message that read “I saw you tweeting about a perfomance instead of telling your followers about our event.”
What in the world? I was furious. Now my personal pages were being policed? I couldn’t support my own?
I tried not to be rude as I explained to Tracy that I have many different interests and cannot be expected to only speak about matters pertaining to 4040, not to mention I hadn’t promised to promote their event. We were just adding to their existing strategies.
D-day arrived and as (partially) expected, the event wasn’t well attended, not enough for it to be profitable at least. Charles and his team had clearly invested money, lots of it. What they didn’t invest was more time in the planning process, to allow for better execution.
After the event, I made a courtesy call to Charles to congratulate him upon a milestone. Putting together an event of that magnitude in itself is/was huge.
A week went by and I asked Charles if we could have a meeting just to discuss the event, learning points and put a close to it.
At this point, I already knew they couldn’t have made money and I was not even the tinniest bit mad that no ‘proceeds’ were shared. I know how difficult it is and being their first event, it could only get better.However, when he ignored my second attempt, I picked a clue and moved on.
Soon after, I found out that he was telling anyone who cared to listen that it was 4040’s fault the event flopped.😮
He added that we were ‘nobodies’ and in fact every company they approached seeking sponsorship had never heard of us. (How is this even a problem? We get to spread the dream further,no?)
Apparently, they (Charles and his company) were merely doing us a favour including us in their event and yet we thought we were big shots. We would never prosper..
He went on to say that “If 4040 comes to look for their hours of footage that we filmed, we shall not give it to them. ”
It goes on and on but I will save you the other details. By now, you already get the drift.
When I heard these stories I was sad. Not sad for myself or 4040 but for Charles. I was sad because I did not think he believed what he was saying and if he did, it was simply in an attempt to find someone to blame but himself. On top of it all, that level of petty does not a leader make.
I kept this information to myself. Whenever someone cared to ask about the proceeds of the event, I told them the company hadn’t made enough to include us.
Fast forward to a couple of weeks ago, Charles’ operations manager contacts me. I am suprised because my last encounter with the company in general was in form of the ‘blue ticks’ Charles accorded me.
I ask what it is about and she tells me about an upcoming campaign they have..😞
Yup..it is indeed what you are thinking. They want us to get involved.😥
In their world, everything was erased by time and a clean sheet could just be opened, new script written.
No questions asked.
Well, I made a call and asked some questions, engaged in a mostly one sided conversation in which I sought the closure I never had the chance to get.
I assured Tracy that there was no way we could work with them again especially since they are not trustworthy. I explained that I neither wanted their money nor an apology but I needed them to know that “I know” and that is no way to work with people.
I hope that one day soon, I will get to meet Charles, not to ridicule him or remind him of how he wasted a learning opportunity and future partnerships (although the latter would most likely come up) but to encourage him to look in a mirror, like really look; and then surround himself with more honest people.